Privacy Policy
This Privacy Policy describes how busutto.com (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as "Personal Information". See the list below for more information about what Personal Information we collect and why.
Device information
- Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
- Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for a business purpose: shared with our processor Shopify.
Order information
- Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
- Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our processor Shopify.
Customer support information
- Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
- Purpose of collection: to provide customer support.
- Source of collection: collected from you.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
We will not share your personal information with other companies for their marketing purposes. We will only use your phone number and email address for products that related to BUSUTTO.
We will only use your phone number to send you SMS messages to market BUSUTTO products.
Behavioural Advertising
We use the Meta Pixel to measure how visitors interact with our site after seeing or clicking our ads on Facebook and Instagram. With your consent, the pixel collects information such as pages visited and actions taken (e.g. signing up), which Meta uses to optimise ad delivery and build audiences of similar potential customers.
We do not use Google Analytics, Bing, or any other third-party advertising platforms.
You can opt out of Meta's targeted advertising at Facebook Ad Settings, or manage your choices via our cookie consent banner.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Using Personal Information
We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
Lawful basis
Pursuant to the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal information under the following lawful bases:
- Your consent;
- The performance of the contract between you and the Site;
- Compliance with our legal obligations;
- To protect your vital interests;
- To perform a task carried out in the public interest;
- For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the 'Your rights' section below.
Automatic decision-making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
- Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
- Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.
Your rights
GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below:
Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify's GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
CCPA
If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the 'Right to Know'), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below:
If you would like to designate an authorized agent to submit these requests on your behalf, please contact us on the same address.
Cookies
A cookie is a small text file stored on your device when you visit our Site. We use cookies for core site functionality and, with your consent, for advertising measurement. When you first visit, a banner asks for your consent before any marketing cookies are set.
Necessary cookies
These cookies are required for the site to function and are set by our platform provider, Shopify. They cannot be disabled.
| Name | Function | Duration |
|---|---|---|
| _ab | Admin access | Session |
| _secure_session_id | Storefront navigation | Session |
| cart | Shopping cart | 2 weeks |
| _shopify_u | Customer account | 1 year |
| _tracking_consent | Stores your cookie preferences | 1 year |
| _shopify_y, _y | Shopify analytics | 1 year |
| _shopify_s, _s | Shopify session analytics | 30 minutes |
| _landing_page | Tracks landing page | 2 weeks |
| _orig_referrer | Tracks referral source | 2 weeks |
| cookie_consent | Stores your cookie banner choice (localStorage) | Persistent |
Marketing & measurement cookies
These cookies are only set if you give consent via our cookie banner. We use the Meta Pixel (ID: 110950505176072) to measure how visitors interact with our site and to optimise our advertising on Meta platforms (Facebook and Instagram).
| Name | Provider | Function | Duration |
|---|---|---|---|
| _fbp | Meta | Identifies your browser for ad delivery and measurement | 3 months |
| _fbc | Meta | Stores the click identifier when you arrive from a Meta ad | 3 months |
| fr | Meta | Ad delivery and retargeting | 3 months |
When you consent, the Meta Pixel sends page view and signup events to Meta. This data is used to measure how many visitors arrive from our ads, track signups to optimise ad delivery, and build audiences of similar potential customers. Meta may also process this data under their own Data Policy. You can manage your Meta ad preferences at Facebook Ad Settings.
Managing cookies
You can change your cookie preferences at any time by clearing your browser's local storage for busutto.com, which will cause the consent banner to reappear. You can also block or delete cookies through your browser settings. See allaboutcookies.org for instructions specific to your browser.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at team@busutto.com or by phone on 07342 098770 or by mail using the details provided below:
Irish Square, Upper Denbigh Road, St Asaph, Denbighshire, LL17 0RN
Last updated: 01/09/2021
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://ico.org.uk/make-a-complaint/.
SMS Privacy
We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us.
Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.
The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
You may opt-out of the Service at any time. Text the single keyword command STOP to +447342098770 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Busutto Ltd mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.
For Service support or assistance, text HELP to +447342098770 or email team@busutto.com.