Terms of Service

Busutto Ltd
Last updated: 29 June 2026

Overview

This document governs your use of the Busutto mobile application ("App"), the Busutto website ("Site"), and any physical products or services offered by Busutto Ltd ("we", "us", "our"). By using the App, Site, or purchasing products from us, you agree to these Terms of Service ("Terms"). If you do not agree, do not use our services.

Our Site is hosted on Shopify Inc., who provide our online e-commerce platform. Our App is available on the Apple App Store.

Section 1 — The App

Busutto is a hydration tracking application. The App may connect to Busutto-branded smart bottles via Bluetooth Low Energy ("BLE"), integrate with Apple Health (HealthKit), Strava, and other third-party services to help you monitor and manage your daily water intake.

We grant you a limited, non-exclusive, non-transferable, revocable licence to download and use the App on Apple-branded devices that you own or control, solely for personal, non-commercial purposes, in compliance with the Apple App Store Terms of Service and the Usage Rules set forth in the Apple Media Services Terms and Conditions, and subject to these Terms.

You may not: (a) copy, modify, or distribute the App; (b) reverse-engineer, decompile, or disassemble the App; (c) make the App available over a network where it could be used by multiple devices at the same time; (d) rent, lease, lend, sell, or sublicense the App; or (e) use the App for any unlawful or unauthorised purpose.

Section 2 — Eligibility and Age

You must be at least 18 years of age to create an account and use the App. We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected data from someone under 18, we will delete it promptly.

By agreeing to these Terms, you represent that you are at least 18 years of age.

Section 3 — Health Disclaimer

Busutto provides general hydration guidance based on your activity, body weight, and environment. The App is not a medical device, does not diagnose or treat any condition, and is not a substitute for professional medical advice, diagnosis, or treatment. Always consult a qualified healthcare provider with questions about your health or before making changes to your hydration or fitness routine.

Hydration targets and recommendations provided by the App are estimates only and may not be suitable for everyone. Do not disregard or delay seeking professional medical advice because of information provided by the App.

No doctor-patient or healthcare-provider relationship is created between you and Busutto by your use of the App.

Regulatory status: The App is a general wellness product intended to support healthy hydration habits. It is not a regulated medical device under US FDA regulations, UK MHRA regulations, or EU MDR. We make no clinical claims regarding the diagnosis, treatment, cure, monitoring, or prevention of any disease or medical condition.

You assume all risk associated with your use of the App and any health-related information it provides, to the extent permitted by applicable law.

Section 4 — Subscriptions and Auto-Renewal

Busutto offers an optional paid subscription plan ("Busutto Pro") available as a monthly auto-renewing subscription, purchased through the Apple App Store.

Title: Busutto Pro
Subscription length: Monthly
Pricing: As displayed in the App at the time of purchase

By subscribing, you authorise recurring charges to your Apple ID account. Your subscription automatically renews at the end of each billing period unless you cancel at least 24 hours before the end of the current period. Your Apple ID account will be charged for renewal within 24 hours prior to the end of the current period at the rate of the selected plan.

Free trials: If offered, a free trial automatically converts to a paid subscription at the end of the trial period unless cancelled at least 24 hours before the trial ends. Any unused portion of a free trial is forfeited when you purchase a subscription.

How to cancel: You can manage or cancel your subscription at any time through your Apple ID settings (Settings > Apple ID > Subscriptions). Cancellation takes effect at the end of the current billing period. No refunds are provided for partial billing periods.

Pricing changes: We may change subscription pricing from time to time. Apple manages subscription pricing and will notify you of any price changes through the App Store before they take effect.

All subscription payments are processed by Apple. We do not collect or store your payment information. Refund requests should be directed to Apple Support.

Section 5 — Health Data and Apple HealthKit

The App integrates with Apple HealthKit to read activity data (active energy burned, workouts, steps) and to write dietary water intake to Apple Health. You control which data types the App can access through the iOS Health permissions screen.

Our use of HealthKit data:

Health data accessed through HealthKit is used solely for providing hydration tracking and personalised hydration targets within the App.
We do not use HealthKit data for advertising, marketing, or data mining purposes, including by third parties.
We do not sell, share, or disclose HealthKit data to third parties, except where you have given explicit permission and the third party provides a health or fitness service to you.
We do not store HealthKit data in iCloud.
We do not write false or inaccurate data to HealthKit. All data written to Apple Health reflects your actual recorded hydration intake.
We do not serve targeted or behavioural advertising based on sensitive health data.

You may revoke the App's access to HealthKit at any time through your device settings (Settings > Health > Data Access & Devices > Busutto).

Section 6 — Bluetooth and Smart Bottle

The App uses Bluetooth Low Energy to connect to Busutto-branded smart bottles. Connection requires physical proximity to the bottle. Data transmitted includes hydration volume, temperature, and battery level.

We do not guarantee uninterrupted Bluetooth connectivity. The App functions fully without a connected bottle; manual drink logging is always available.

Section 7 — Third-Party Integrations

The App may integrate with third-party services including Strava and Apple Health. These integrations are optional. Your use of third-party services is subject to their respective terms and privacy policies. By using the App, you agree to comply with any applicable third-party terms when using integrated services.

We use the following third-party services to operate the App:

Firebase (Google) for authentication, data storage, and cloud functions
RevenueCat for subscription management
PostHog for product analytics

Third-party service providers, including Strava and Apple, provide their services "as is" and "as available" without any warranties, representations, or conditions of any kind, either express or implied, including all implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We and our third-party service providers disclaim liability for any indirect, incidental, special, consequential, or punitive damages arising from your use of integrated services.

We are not responsible for the availability, accuracy, or conduct of any third-party service.

Strava Integration

If you connect your Strava account, the following terms apply:

Your data, shown only to you: Strava activity data you import is displayed only to you within the App and is not visible to other users.
Purpose: We use your Strava data solely to personalise your hydration recommendations based on your activity.
No AI/ML use: We do not use Strava data — in original, derived, aggregated, anonymised, or any other form — to develop, train, fine-tune, evaluate, or operate any artificial intelligence or machine learning system.
No sale or transfer: We do not sell, license, or transfer your Strava data to any third party, including advertisers, data brokers, or AI providers.
Deletion: If you disconnect your Strava account or request deletion, we permanently delete your Strava data and any personal data derived from it. Raw Strava activity data is automatically deleted after 7 days. When you disconnect, all stored Strava data is deleted immediately.
Consent: Before accessing your Strava data, we authenticate your Strava account and obtain your consent, disclosing the types of data collected, how we collect it, and how you can withdraw consent or request deletion.
Attribution: Where we display Strava data or link to Strava, we follow the Strava Brand Guidelines.

Section 8 — Your Account

You must provide accurate information when creating an account. You are responsible for maintaining the security of your account credentials.

Account deletion: You may delete your account at any time from within the App (Settings > Delete Account). Account deletion permanently removes your account and all associated personal data, including hydration history, health data, connected device data, and integration data. This action cannot be undone. Deleted data cannot be recovered.

If you have an active subscription at the time of account deletion, your billing will continue through Apple until you cancel your subscription separately via your Apple ID settings. We recommend cancelling your subscription before deleting your account.

Certain anonymised financial records (transaction IDs, subscription history) may be retained after account deletion to comply with tax and accounting obligations. These records contain no personally identifiable information.

Section 9 — Your Data Rights

We process your personal data as described in our Privacy Policy. Busutto Ltd is the data controller. Your personal data is stored and processed on servers located in the United Kingdom.

Lawful bases for processing: We process your personal data on the following lawful bases under UK GDPR:

Consent — for HealthKit access, Strava integration, and analytics.
Contractual necessity — to provide the Service, manage your account, and process subscriptions.
Legitimate interests — to improve the App, prevent fraud, and ensure security.

International data transfers: If you are located outside the United Kingdom (including in the United States), your data is transferred to and stored in the UK.

Your data rights

You may:

Request access to the personal data we hold about you by emailing us. We will provide a copy of your data.
Request correction of inaccurate personal data.
Delete your account and data through the App (Settings > Delete Account). This permanently removes your account, hydration history, health data, and connected service data.
Withdraw consent for HealthKit, Strava, or other optional integrations at any time through the App or your device settings.

We do not sell your personal information. We do not share your personal information for advertising.

Consumer health data

Hydration data, fitness activity data, and related wellness information collected by the App may constitute "consumer health data" under certain state laws. We maintain a separate Consumer Health Data Privacy Policy available at busutto.com/pages/consumer-health-data and within the App. That policy describes how we collect, use, and share this data and what rights you can exercise regarding it.

To exercise any of your data rights, email us at team@busutto.com. To delete your account and data immediately, use the in-app deletion feature.

Section 10 — Online Store Terms

By agreeing to these Terms, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority and have given us your consent to allow any of your minor dependents to use this site.

You may not use our products for any illegal or unauthorised purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).

You must not transmit any worms or viruses or any code of a destructive nature.

A breach or violation of any of the Terms will result in an immediate termination of your Services.

Section 11 — General Conditions

We reserve the right to refuse service to anyone for any reason at any time.

You understand that your content (not including credit card information) may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.

You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service without express written permission by us.

Section 12 — Products or Services

Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to return or exchange only according to our Return Policy.

We have made every effort to display as accurately as possible the colours and images of our products that appear at the store. We cannot guarantee that your device's display of any colour will be accurate.

We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at any time without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time.

We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.

Section 13 — Accuracy of Billing and Account Information

We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order.

You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address, so that we can complete your transactions and contact you as needed.

Section 14 — Optional Tools

We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.

You acknowledge and agree that we provide access to such tools "as is" and "as available" without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.

Section 15 — Third-Party Links

Certain content, products and services available via our Service may include materials from third parties.

Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third parties.

Section 16 — User Comments, Feedback and Other Submissions

If, at our request, you send certain specific submissions or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, "comments"), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.

Section 17 — Prohibited Uses

In addition to other prohibitions as set forth in the Terms, you are prohibited from using the site or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service. We reserve the right to terminate your use of the Service for violating any of the prohibited uses.

Section 18 — Disclaimer of Warranties; Limitation of Liability

We do not guarantee, represent or warrant that your use of our Service will be uninterrupted, timely, secure or error-free.

We do not warrant that the results that may be obtained from the use of the Service will be accurate or reliable.

You expressly agree that your use of, or inability to use, the Service is at your sole risk. The Service and all products and services delivered to you through the Service are (except as expressly stated by us) provided "as is" and "as available" for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.

In no case shall Busutto Ltd, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the Service or any products procured using the Service, or for any other claim related in any way to your use of the Service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the Service or any content (or product) posted, transmitted, or otherwise made available via the Service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.

Section 19 — Indemnification

You agree to indemnify, defend and hold harmless Busutto Ltd and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys' fees, made by any third party due to or arising out of your breach of these Terms or your violation of any law or the rights of a third party.

Section 20 — Severability

In the event that any provision of these Terms is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms, such determination shall not affect the validity and enforceability of any other remaining provisions.

Section 21 — Termination

The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.

These Terms are effective unless and until terminated by either you or us. You may terminate these Terms at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.

If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).

Section 22 — Apple End-User Licence Terms

You acknowledge and agree to the following in relation to the Apple App Store:

Acknowledgement: These Terms are between you and Busutto Ltd only, and not with Apple Inc. ("Apple"). Busutto Ltd, not Apple, is solely responsible for the App and its content.
Scope of licence: The licence granted to you is limited to a non-transferable licence to use the App on Apple-branded products that you own or control, as permitted by the Usage Rules set forth in the Apple Media Services Terms and Conditions.
Maintenance and support: Busutto Ltd is solely responsible for providing any maintenance and support services for the App. Apple has no obligation whatsoever to furnish any maintenance and support services with respect to the App.
Warranty: Busutto Ltd is solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. In the event of any failure of the App to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price (if any) for the App to you. To the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to the App.
Product claims: Busutto Ltd, not Apple, is responsible for addressing any claims you or any third party may have relating to the App or your possession and/or use of the App, including but not limited to: (a) product liability claims; (b) any claim that the App fails to conform to any applicable legal or regulatory requirement; and (c) claims arising under consumer protection, privacy, or similar legislation.
Intellectual property: In the event of any third-party claim that the App or your possession and use of the App infringes that third party's intellectual property rights, Busutto Ltd, not Apple, will be solely responsible for the investigation, defence, settlement, and discharge of any such claim.
Legal compliance: You represent and warrant that (a) you are not located in a country that is subject to a US Government embargo, or that has been designated by the US Government as a "terrorist supporting" country; and (b) you are not listed on any US Government list of prohibited or restricted parties.
Developer contact: Any questions, complaints, or claims regarding the App should be directed to: Busutto Ltd, team@busutto.com.
Third-party terms: You must comply with applicable third-party terms of agreement when using the App, including those of Strava (as set out in Section 7), Apple HealthKit, and any other integrated service.
Third-party beneficiary: You and Busutto Ltd acknowledge and agree that Apple and its subsidiaries are third-party beneficiaries of these Terms, and that upon your acceptance of these Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary.

Section 23 — Dispute Resolution

Any dispute, claim, or controversy arising out of or relating to these Terms or the Service shall first be attempted to be resolved informally by contacting us at team@busutto.com. We will endeavour to resolve complaints and disputes within 30 days.

If a dispute cannot be resolved informally, it shall be resolved through binding arbitration, except that either party may seek injunctive or other equitable relief in court for matters related to intellectual property or data security. Arbitration shall be conducted under the rules of the London Court of International Arbitration (LCIA).

Class action waiver: To the fullest extent permitted by applicable law, you and Busutto Ltd agree that any proceedings to resolve disputes will be conducted solely on an individual basis, and neither party will seek to have any dispute heard as a class action, class arbitration, or any other representative proceeding.

Nothing in this section limits your rights under applicable consumer protection laws that cannot be waived by agreement.

Section 24 — Entire Agreement

The failure of us to exercise or enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

These Terms and any policies or operating rules posted by us on this site or in respect to the Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms).

Any ambiguities in the interpretation of these Terms shall not be construed against the drafting party.

Section 25 — Governing Law

These Terms and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of England and Wales, United Kingdom.

Nothing in these Terms shall limit or exclude the application of mandatory consumer protection laws in your jurisdiction, including those that cannot be overridden by contract.

Section 26 — Changes to Terms of Service

You can review the most current version of the Terms at any time at this page.

We reserve the right, at our sole discretion, to update, change or replace any part of these Terms by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website, App, or the Service following the posting of any changes to these Terms constitutes acceptance of those changes.

Section 27 — Contact Information

Questions about the Terms of Service should be sent to us at team@busutto.com.

Busutto Ltd
United Kingdom